CLIENTSteve Heroux
SERVICESBusiness Development. Brand Identity. Product Strategy. UX/UI Design. Design System. Responsive Website.
From one best-selling book to four scalable business units. Built for long-term growth.
HOW? ↓
THE CLIENT
Steve Heroux is a sales expert, best-selling author, speaker, and founder of The Sales Collective. He believes sales should be honest, relationship-driven, and rooted in real value. He set out to change the way people think about selling.
THE NEED
His book was gaining traction. More people were paying attention. The question became simple: How do we turn this momentum into something bigger?
He needed one clear platform. One place for his training. One strong message. A system that could support growth without creating chaos.
THE WORK
We began by getting clear on the fundamentals. What does Steve stand for? What makes his method different? Where is he going next?
From there, we built the structure behind the vision. We clarified his brand, refined his message, and designed a digital platform that reflects his voice while bringing all of his training into one cohesive ecosystem. We also developed a Design System so every new offer, course, or business unit can build on the same foundation instead of starting from scratch.
The result is a system designed for expansion, not reinvention.
Steve didn’t just gain a new website. He gained clarity, alignment, and a roadmap for growth.
Today, he has a unified platform that supports his current work and makes expansion simpler and more strategic. He knows where he is headed and has the infrastructure to scale toward his ultimate "Point Z" with confidence and consistency.
THE VALUE OUTCOME
Our Strategy:
The ABZ Framework
Together, we defined the starting point (A) and clarified the long-term vision for growth and expansion (Z).
We conducted a comprehensive audit across the business model, brand identity, and digital presence to determine the first strategic step forward (B).
The Operating System
For A Sustainable Business.
A Unique Presence: Brand Identity
We built a complete visual and messaging framework.
The Scalable Tool:
A token-ready Design System
To optimize current and future projects, we developed a Design System that enables rapid development and seamless communication with developers.
The Conversion Tool:
A Responsive Website.
For the first phase of Steve Heroux’s digital journey, we delivered a responsive website designed to convert corporate clients and new leads into active course participants.
Deliverables
Datalayers 🔒