Women's Bean Project + Design

Enhancing a social enterprise’s mission to change women’s lives.

CLIENT: Women’s Bean Project

Women’s Bean Project (WBP) is a social enterprise with a transitional employment program serving women who have struggled to obtain and maintain employment. The employment of the women joining the program is key to breaking out of poverty and staying out of prison. The women enter the role of production assistant and work in the food manufacturing business, making and packaging all the products WBP sells.

SERVICES

Creative Direction & Strategy

Packaging

Editorial Design

Retail Graphics

THE NEED

WBP needs to make its vision and mission visible, clear, and approachable to the community, to those who participate, and those who contribute to it.

THE WORK

ESIDE worked on a variety of projects, such as the design of new packaging, the strengthening of the online communication, the improvement of existing information material, and the creation of new photos, banners, flyers, catalogues, etc.
The design process consisted of respecting and improving the design and communications guidelines of WBP.
ESIDE worked in tight collaboration with the departments of marketing and program development to meet the needs of both teams.

THE VALUE OUTCOME

WBP keeps bringing ahead its mission successfully thanks to the efforts of its wonderful team, which ESIDE has proudly joined since 2019. 93% of the formerly chronically unemployed women are still employed a year later.