ESIDE is active in the world of app development and designs Zathom, an application dedicated to writers with the purpose of fostering their creativity, promoting their work, and creating a community

The Challenge

Zathom is an online platform dedicated to the vast world of writers, from the teenager who is eager to learn how to write stories to the bestseller in search of new paths toward inspiration. Zathom is a toolbox for writers to ignite their creativity, build a community and increase focus and motivation. ESIDE is tasked with the design of the frontend following the most modern indications for a successful UX/UI.

The Design Process

As for all digital products that target an unexplored field, the design of Zathom has gone hand in hand with a definition of its core capabilities and services. The design has therefore been with an iterative process, with weekly conquests and occasional setbacks. The key for a successful process has been the ability to listen to all stakeholders and to actively suggest paths forward.

The Outcome

Zathom is growing, both in terms of new users and daily accesses. After multiple attempts at growing accuracy, the core UX/UI process is now well defined and stable. The design is therefore focused on developing and implementing new features.