Commercialize Your Expertise.
Strategic positioning, professional branding, and scalable design systems that turn your knowledge into a viable product for market.
You Have the Expertise. Let's Build the Business Around It.
You've spent years building real skills and deep knowledge. You've proven your expertise work, you have potential clients, and a clear idea of income.
But here's what's missing: commercial infrastructure.
Your positioning isn't clear enough to attract premium clients. Your brand looks and feels DIY. Your systems require your constant involvement. You're working harder than you should be, undercharging for what you know, and stuck at a ceiling you can't break through alone.
You don't need more expertise. You need to commercialize what you already have.
Turn your expertise into a business and see the results.
I help you package what you know into a system that sells, so you can focus on what you enjoy and do best.
Hi, I’m Emma.
I'm a Boulder-based business design consultant, and I specialize in one thing: turning expert knowledge into commercial businesses.
I work with professionals who are great at what they do but feel stuck with cobbled-together brands, unclear positioning, and manual systems that don't scale.
Here's my process:
I don't just design a logo or build a website. I create a complete commercial infrastructure, strategic positioning, professional brand identity, digital systems, and go-to-market strategy that transforms expertise into a business built to grow.
If you've been running your business for 1-2 years and you're ready to professionalize, scale, and finally charge what you're worth: LET’S TALK.
How we’ll do it
Three steps to meaningful, scalable growth.
Clarity & Positioning.
What I do: Define your unique value, identify your ideal client, craft a crystal-clear offer, and create your positioning strategy.
What you get: A strategic foundation that makes everything else easier—sales, marketing, pricing, and growth.
Brand &
Identity.
What I do: Create a professional brand system made up of visual identity, messaging framework, and a communication strategy that reflects the value of your expertise.
What you get: A cohesive brand that commands premium pricing and attracts aligned clients without constant explanation.
Systems & Infrastructure.
What I do: Build the digital infrastructure of website, sales systems, client delivery, and promotional materials, that lets your business operate without your constant involvement.
What you get: Scalable systems that turn your expertise into predictable revenue and sustainable growth.
Hands-on, human-to-human, blending design, communication, and business development.
The Results
What becomes possible.
Packaged Expertise
Your knowledge as a product that creates change.
Predictable Revenue
Income stream that supports your mission.
Clear Messaging
People instantly see the value.
Visible Pipeline
Your next client is always clear, not guesswork.
What professionals like you have achieved.
Over 55 professionals have transformed their knowledge into businesses that matter: profitable, impactful, and built to last.
-
![]()
“It all begins with an idea. Maybe you want to launch a business.”
Laurie Payton
-
![]()
“It all begins with an idea. Maybe you want to launch a business.”
Jamie Kokot
-
![]()
“It all begins with an idea. Maybe you want to launch a business.”
Lindsey Beumer
-
![]()
“It all begins with an idea. Maybe you want to launch a business.”
Keith Finley
Ready to turn your expertise into a scalable business?
Book a 15-minute call. We'll talk about where you are, what you want to build, and how to make it happen.
What we can cover on a free 15-minute product strategy session:
• How to position and sell the value of your product idea.
• How to define the market that you should be pursuing when your product is made.
• How to define your unique competitive advantage for your product.
• Your best strategy to start making sales with your product idea.
• Estimate setup, development, marketing & scaling costs for your product idea to succeed.