ESIDE has led the brand identity and logo design of Yoga to Work, a Danish startup devoted to bringing Yoga to work places

The Challenge

Yoga to Work is the second Danish client of ESIDE after Limbo. Yoga to Work is a start-up whose mission is to make yoga a common practice at corporate offices. Yoga to Work offers yoga classes at all levels, from the complete beginners to the yoga profis. The challenge of Yoga to Work was to develop a brand identity to stand up from the crowds of yoga studios and be easily recognizable by the clients.

The Design Process

ESIDE has led the initial steps to define a brand identity of Yoga to Work. ESIDE coordinated a series of meetings to brainstorm the nature and the goals of Yoga to Work. ESIDE has also designed the logo.

The Outcome

Yoga to Work now has a website, a well defined mission, a clean and elegant logo, and it is promoting itself among potential clients. The business volume of Yoga to Work is growing and ESIDE is expected to receive a new round of tasks related to branding and design in 2021.